- The who: People who eat healthy (vegetarian, vegan, healthy lifestyle, buy produce in general)
- The what: They are unable to easily and effectively find the best prices for their local produce (Publix, Target, Walmart, Whole Foods, Trader Joe's)
- The why: The prices and deals offered on produce at stores varies greatly depending on the date and inventory. Each store has different deals and prices and there is not an easy way to compare all the stores at once.
My proposed solution is an app that compares the local produce prices around you to find you the best deal.
The interviews: Over the course of my five interviews I learned a few things
- People say they would shop at different local stores if they found a better deal
- People say they would pay up to $5 for a premium app or $1 a month subscription for premium app features (yet to be determined)
- I found that people have the same problem as me and are frustrated when they find cheaper produce at another store after they had already bought the produce
Hi Peyton, I think your app idea addresses a very prevalent issue that many shoppers experience, trying to find the best price of certain products. While I agree local produce is something that people want to save money on, I think it's important to consider how much people are willing to drive to save a few cents or dollars. For example, to save 50 cents on bananas, a person may not drive an extra mile to the cheaper, different grocery store.
ReplyDeleteHi Peyton,
ReplyDeleteI do not personally struggle with this, but I see where your opportunity stems from. I don't know about other people, but for me, convenience is key. A deal would have to be pretty substantial for me to go to multiple or even a different grocery store. I feel like your idea would have people going to 5+ different stores to only save a few dollars. I would rather budget to spend more on groceries, then to waste a whole day grocery shopping. Great post to get me thinking!